Research Topic/Question

How do engineers of today effectively communicate their product to the consumers?

(Sales/Marketing)
(Efficiency/Concise)
(Design/Pictures)
(Charts)
(Solidworks?/CAD)
(Language?)
(Videos)
(Readings)

Interviews are worth three citations.
Interview Uncle Mark.
Interview Advisor.
Interview Dr. M
Interview Dr. Feve


Scholarly Articles:

-Examples of Engineers communicating their product.
     -A specific product

-Example of research on marketing in engineering? (communication of product)
     -Guidelines of communication
     -General Patterns of communication
     -Effectiveness of communicating

-Example of Professor's view on communicating product.
      -Interview a professor

-Real Life Example
      -Interview/Email someone in the field

Audience: Approach of Marketing Consultant for Engineers to come or for the students who must perform the same research.


Source 1: http://www.jstor.org.proxy.lib.iastate.edu/stable/2632480?seq=2

Patterns of Communication among Marketing, Engineering and Manufacturing-A Comparison between Two New Product Teams

Abbie Griffin and John R. Hauser

Management Science , Vol. 38, No. 3 (Mar., 1992) , pp. 360-373

Published by: INFORMS

Article Stable URL: http://www.jstor.org/stable/2632480

Source 2: http://www.jstor.org.proxy.lib.iastate.edu/stable/257544

Organizational Strategy, Structure, and Process

Raymond E. Miles, Charles C. Snow, Alan D. Meyer and Henry J. Coleman, Jr.

The Academy of Management Review , Vol. 3, No. 3 (Jul., 1978) , pp. 546-562

Published by: Academy of Management

Article Stable URL: http://www.jstor.org/stable/257544

Source 3:

Quantifying producer and consumer-based eco-efficiencies for the identification of key ecodesign issues

Park, Pil-Ju ; Tahara, Kiyotaka

Journal of Cleaner Production, 2008, Vol.16(1), pp.95-104 [Peer Reviewed Journal]

Source 4:

Say what?: The importance of effective communication in engineering

Miceli, Marybeth

JOM, 2011, Vol.63(12), pp.25-25 [Peer Reviewed Journal]

Source 5:

Communication Patterns of Engineers

Carol Tenopir Donald W King; Donald Ward King

Hoboken John Wiley & Sons, Inc. 2004

Pg. 30 in specific for stats of communication.

Source 6:

"New Crane Cab Creates a Safer Job Site." Altec. Altec Industries Inc, 18 Feb. 2014. Web. 06 Mar. 2014.

Source 7:

            "Volvo Trucks - The Epic Split Feat. Van Damme (Live Test 6)." YouTube. YouTube, 13 Nov. 2013. Web. 14 Feb. 2014.

Source 8:



Interview 1:

Montazami, Reza. "Communication in Engineering." Interview by Michael T. Wuestenberg. 9 March 2014.

Interview 2: