Annotated Bibliography

Michael Wuestenberg

Mrs. Mallory

English 250

11 March 2014

Annotated Bibliography

1.

Griffin, Abbie, and John R. Hauser. Patterns of Communication among Marketing, Engineering, and Manufacturing: A Comparison between Two New Product Teams. 3rd ed. 38 vols. Cambridge, MA: Sloan School of Management, Massachusetts Institute of Technology, 1990. Management Science. Web. 11 Mar. 2014. <http://www.jstor.org.proxy.lib.iastate.edu/stable/2632480?seq=2>.

            This article was rather interesting from the fact that it gave a diagram of success rate and percent of company sales from new products. Within this diagram it plotted marketing and technology integrated as the highest success rate, and percent of company sales from new products. The other points consisted of technology driven, focused but weak technology, and high budget, and low budget. None of these compared to the effectiveness of the combination between marketing and technology integrated.

2.

Miles, Raymond E., Charles C. Snow, Alan D. Meyer, and Henry J. Coleman, Jr. Organizational Strategy, Structure, and Process. N.p.: Academy of Management, 1978. Web. 11 Mar. 2014. <http://www.jstor.org.proxy.lib.iastate.edu/stable/257544>.

            The article talks about three main approaches to organization adaptation, with one of them being the engineering problem. The author talks about how as an engineer you choose the specific products to form new information, and then you must communicate this information. The communication example is of the Porter Pump, and how the company went from a purely mass producing company, to a small-batch technology company, and the communication involved in such a transition.

3.

Park, Pil-Ju, and Kiyotaka Tahara. "Quantifying Producer and Consumer-based Eco-efficiencies for the Identification of Key Ecodesign Issues." Journal of Cleaner Production 16.1 (2008): 95-104. Print.

            The article in general was not about communication in engineering as a whole, but rather focused on the emphasis of communicating using eco-efficiency. This allowed for me to analyze the structure of such communication and how it can relate to other forms. The main point when talking about eco-efficiency is using logos to capture the audiences logic and reasoning.

4. - 6.

Montazami, Reza. "Communication in Engineering." Interview by Michael T. Wuestenberg. 9 March 2014.

            This interview was rather short and sweet, but it allowed me to think about a piece of the communication process that I had not previously considered. Dr. Montazami explained that a huge piece in communicating effectively to the consumer is hearing their feedback. When communicating in general people communicate based on their audience, and the same applies with engineering. There may be a general audience, but each specific company or consumer is a different audience so you may need to communicate to them in different forms.

7.

Miceli, Marybeth. "Say What?: The Importance of Effective Communication in Engineering." 63.12 (2011): 25. JOM. Web. 11 Mar. 2014.

            This article by Miceli offered some great insight into the general communication of Engineering. The main point of the piece talks about how in order to effectively communicate your ideas/product you must first understand it inside in out. Engineering is often complicated thereoms and mathematics, but in order to simplify such complexities to communicate to the audience one must know the complexities in detail.

8.

"New Crane Cab Creates a Safer Job Site." Altec. Altec Industries Inc, 18 Feb. 2014. Web. 06 Mar. 2014.

            This article by Altec combines visual and textual communication. The writing is such that it gets the point across in few words, but still allows the consumer to understand the ideas behind the improvements and enhancements to the Altec crane. Each description has a picture that goes along with it. This is perfect for reading the words, creating a visual in your own mind, and then comparing that to what the real product is.

9.

Tenopir, Carol, and Donald King. Communication Patterns of Enngineers. N.p.: Wiley-IEEE, 2004. Web. 11 Mar. 2014. <http://site.ebrary.com.proxy.lib.iastate.edu/lib/iowastate/docDetail.action?docID=10114126>.

            Often in engineering there is a misconception that they don’t need to know how to communicate. This piece deals with this misconception from fact based evidence. A study by Hertzum and Pejtersen shows that engineers spend on average 40 to 66% of their time communicating. The numbers don’t lie, and this article is perfect form of logos support.

10.

"Volvo Trucks - The Epic Split Feat. Van Damme (Live Test 6)." YouTube. YouTube, 13 Nov. 2013. Web. 14 Feb. 2014.

            The visual communication is emphasized in this piece. There are hardly any words, but the scenes allow the consumer to almost feel the smooth ride, and the precision of steering from the two Volvo semi-trucks. It allows the audience to see the engineering at work, and not listen to the theories and math behind it without actually knowing what it does in real life.

11.

"Mike Rowe - Ford F-150 C-123 Braking Demo." YouTube. YouTube, 10 Oct. 2007. Web. 12 Mar. 2014. <https://www.youtube.com/watch?v=Qa3U8u-c63E>.

Here is a perfect example of visual communication between the engineers and the consumers. This video is a short clip of an F-150 truck stopping a 30,000 pound C-123 aircraft. Nothing can emphasize the greatness of their brakes than using exaggeration to do so. In real life you would never have to stop such a machine with a truck, but it provides a perfect visual to the consumer using ethos. It allows the consumer to see the full potential of a specific product.

12.

Rubeling, Kyle. "News Releases." John Deere Announces 2014 Gator™ Product Updates. John Deere, 10 Mar. 2014. Web. 11 Mar. 2014.

            This article provides a great example of current day marketing, and communication to consumers. John Deere is a company that has seen success throughout the decades, and they continue to prosper. The way they communicate to their consumers must be working. In this specific piece the author talks about the new improvements to their utility vehicle line the Gator. The author goes through specific enhancements, as well as telling the audience that its adjustments come from the feedback of its audience the consumers.